When you really think about it, the internet should make it simpler than ever to engage your customer base. However most small-to-medium enterprises seem to struggle with how to manipulate the internet effectively.
Making an investment in digital advertising looks to be a must, however not all smaller companies have the capital to do so. The answer is tapping into the secrets of successful content marketing. Here are a number of ways to help make your content marketing more effective.
Determine Your Target Audience
If you want to put together a successful content marketing strategy, you need to determine who you would like to reach. Your content won’t appeal to all and sundry. You need to know who you want to target so that you will be able to create better and more personalised content which appeals to them.
The best tactic which you can utilise is to put together buyer personas. Buyer personas are profiles of your perfect customers. They assist you with focusing on who you’re targeting so that you are able to create content that best suits their needs.
Set SMART Goals
Set SMART goals which should be specific to your business. These will likely complement your broader marketing and business goals.
Here are some examples of SMART goal:
- Boost brand awareness,
- Increase revenue,
- Boost conversions,
- Improve brand loyalty,
- Boost customer engagement,
- Develop rapport and trust among prospects and customers, and
- Attract strategic partners.
Have A Content Calendar
When you determine your targets and where these are most likely to be reached, keep in mind that each channel has a number of different frequencies for postings. For instance, Twitter needs several tweets a day. Facebook gets good traction with just one post per day.
A content calendar will provide an anchor for your content that concentrates on quality. Also, It will help you to avoid being repetitive with an up-to-date overview of what you have posted already. In short, a content calendar will give you two important things:
- A plan which is mapped out by date and time for your posts.
- An editorial overview of what you have posted in the past as well as what you will be posting in the future.
Stick With Industry-Related Topics
The goal of content marketing is to give your audience relevant and informative content. If you would like to have a successful content marketing strategy, make sure that you stick to industry-related topics. Many companies try to put together content on trending topics as they want to drive traffic to their site.
If the issue isn’t relevant to your industry, it won’t drive the valuable traffic which turns into customers for your business. It’s best to keep to industry-related topics, so that you drive the correct traffic for your business.
Set A Budget
Set your budget just like you would when playing Australia’s best pokies. Think about the kind of content which you’re creating as well as which channels, you’ll be marketing that content on. Ask yourself if you need to purchase any software or technology to create the content?