Email is one of the oldest forms of modern communication still widely used. The technology behind email dates back decades, and while there have been some improvements here and there, it has virtually remained the same since the 1980s. But email is a powerful force in the world, and most businesses still heavily rely on email for most of their official communication.
Email is also one of the most successful means of marketing, partly because it’s easy to use, but also because just about everyone has an email address. Getting email marketing right is something of a specialised skill, but with the right information as well as some dedication and effort, it’s easy to find success with email marketing.
Always Use Real Names
It might seem easier to simply use a business or marketing name in the sender’s field when shooting out bulk emails, but it makes it much more likely that the receiver of the email will simply ignore the email and send it to span.
Creating a personal connection is an important part of the process, which is why it can make a big difference to have a real person’s name in the sending field. This doesn’t actually have to be the name of the person sending the email – although this can help create a personal connection – but just having a name that people can recognise will make it much more likely that they will read the email.
Stats and Numbers
Research has found that when presented with statistics and easy-to-digest numbers, people are much more likely to become engaged with what they are reading. Statistics add a certain amount of validity to the email, making it seem more likely that the send knows what they are talking about.
It’s worth ensuring that the stats and numbers that are used are based on real statistics and aren’t just made up. Accuracy isn’t incredibly important, and it can help to exaggerate the numbers slightly, as long as there is some truth behind what’s being used.
Avoid Using All Caps
This is something that a lot of email marketers are guilty of. Using all caps may make it seem like the email being received is extremely important, but that kind of thinking is not as prevalent as it used to be, and most people will simply dismiss the email as spam.
Instead, focus on making the email look at professional as possible, whether it’s for a new product or service, like a site for the latest Cricket World Cup betting odds. Use proper grammar, make sure there are no spelling mistakes, and keep it neat and easy to read.
Keep It Short
Nobody wants to sit for 5 minutes and read through a long email. Focus on keeping the emails short and concise; add all the relevant information without overwhelming the read. Make sure that the points of the email are easy to find, and that there’s a clear purpose to the overall message.