LinkedIn is the favoured social network for business. It has more than 610 million members. Of these:

  • 303 million are active monthly members, and
  • 40% of whom visit the site daily.

Crucial for many businesses, 90 million senior-level influencers (or thought leaders) and 63 million decision makers utilise LinkedIn. A total of 97% of B2B marketers make use of LinkedIn as a content distribution channel. 80% of B2B leads, from social media, come from LinkedIn.

LinkedIn is the social network that senior-level executive, management, and thought leaders prefer. Serious decisionmakers aren’t interested in Facebook statuses, Twitter tweets, YouTube videos, or Instagram images still often take a keen interest in thought-provoking posts shared on LinkedIn.

This means that firms needs to have a presence on LinkedIn, as well as it as part of their overall online marketing strategy. Businesses that sell to B2B, however, should ensure that LinkedIn is an integral part of their marketing strategy.

What Is The Importance Of A LinkedIn Marketing Strategy?

The main advantage of LinkedIn is that it is visited by a lot of senior-level influencers, decision-makers and thought leaders.

If you would like to get the attention of top-level executives, then you need to work on your LinkedIn marketing. You can utilise LinkedIn marketing strategy templates, which are easily available on the web, to make the process simpler.

As opposed to other social networking sites – for example Facebook and Instagram – LinkedIn offers a goldmine of prospects for B2B marketers.

A robust LinkedIn marketing plan is very important for the success of your business. It can assist you build brand awareness, boost website traffic and quality lead generation. In addition, it can also assist with establishing yourself as an industry thought leader. However, promoting your personal brand on LinkedIn necessitates a set of clearly defined goals and tactics.

In addition, developing an effective LinkedIn strategy demands a deep understanding of your target audience and their interests. They may even be on the lookout for casino bonuses in NZ, so you can help to point them in the right direction once you know what they’re after.

Get To Know Your LinkedIn Audience

You need to know how best you can position your LinkedIn content:

  • What industry or role does your content need to be geared towards?
  • Do your posts need to appeal to beginners or advanced users?

You can use your LinkedIn audience analytics to answer these questions as well as guide your content-creation process.

To access these insights, go to your LinkedIn company page. Choose Followers from the Analytics drop-down. Scroll down towards the end of your page to see demographics like industry, job function, seniority, and location. You are able to view similar demographics for company page visitors so that you can get to know who follows your page and also who views it.