If you’re an ambitious digital-marketer-in-the-making or already one, you must have definitely researched the new digital marketing trends at one time or the other! Making sure that you keep up with the latest digital marketing trends in the industry is a requirement for professionals who want a future career in digital marketing.
With the pace of change increasing every year, each digital marketer has to invest their time constantly and energy in order to upskill and learn.
Having a very sound knowledge of the workings of algorithms, new changes or features gives you the first-mover advantage. It creates the most effective marketing campaigns for you and your company.
Here’s a round-up of the digital marketing trends which are shaping the world.
Short, DIY Videos
TikTok has moved the landscape of social media away from status updates and curated photo grids in favour of short video posts. It didn’t take far too time for other platforms to jump on the bandwagon, with Instagram introducing its Reels feature and YouTube leaning into ‘shorts.’
Short videos emphasise the fast-paced way in which we consume content. It highlights the requirement for simple and succinct messages or engaging content which asks us to participate — whether it’s learning a new dance, joining a challenge or taking part in surveys and polls.
The fantastic thing about these short videos is that every person has the ability to put together a quick video, which isn’t super polished, with their phone. Not only that, but these short and engaging video content are candid, behind-the-scenes, DIY and real stories. They have a more unpolished look are what younger consumers want.
Programmatic advertising is the procedure of utilising AI to automate ad buying. Through removing humans from ad buying, companies receive a more reliable and cost-effective solution to their requirements.
The sheer power of programmatic advertising is in its optimisation scale capacity, which exceeds that of a human. Most search-driven manual advertising campaigns (even those done with professional tools) take into account between three and four targets: the keyword, time of day and location.
Tools such as programmatic demand-side platforms can utilise hundreds of targeting signals in order to individualise the advertisement and even the target according to lifestyle or behaviour habits when integrated with customer data platforms.
If paid media buying is a crucial customer acquisition channel, you should start paying attention to programmatic advertising.
The Investments In Online Events Will Be Valuable
Marketers need to focus on online events when possible. That encompasses educational tools that draw in consumers and other stakeholders who would like more information to make decisions prior to investing. Consider tools such as seminars and webinars. Also. it’s going to play a very big role in product launches as the pandemic continues to restrict big in-person events.
More brands will probably participate in these events so creating new ways to reach a larger group of people. These events are useful not just for strict advertising but also as they offer an excellent method of collecting data that can be used for better marketing.